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I-Core Research Guide

READ FIRST: How This Guide Works

This guide is designed to connect you to library resources to help you find information you need for your I-Core project. 

Page Useful for...
Finding Articles & News Finding trends, understanding company, industry, customer, product, operations
Company Research Developing SWOT, company analysis, competitors, etc.
Industry Research Industry research, cost benchmarking, market size and forecasts, industry dynamics, trends
Market Research Customer/consumer research, environmental scan, product research, persona, sales forecast, marketing plan
Citations & Business Writing What needs to be cited, how to cite for I-CORE, resources to help
FAQ Commonly asked research questions