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Business of Medicine - Market Research

How to use this guide

Welcome to the Market Research guide for Business of Medicine. This guide is organized based off the type of market research and information you may need to find. The menu to these pages is to your left.

Don't forget to also search the article databases as they may provide useful resources to analyze advertising, branding, social media, as well as insights about consumers, industries, health care trends and research.

If you have questions, have difficulty accessing a resource, or would like assistance developing a research strategy please contact the business librarian.

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